Growth & Product Masterclass

Posted on
May 7, 2024

Scale-up Series: Growth and product masterclass with Joe Harris (Eucalyptus / Atlassian)
Eucalyptus was founded by a group of growth marketers in Sydney in 2019 and is now Blackbird VC’s second biggest investment after Canva. The company is on a mission to reimagine healthcare and it has developed a system to develop and grow brands both in Australia and around the world. It has gone from $0 to $200M in revenue in less than 4 years. It has successfully launched in the UK and Germany where it is quickly building traction. The success of Eucalyptus can be attributed to an incredibly powerful and complex product and marketing approach.

WellingtonNZ has invited Joe to Wellington to teach this approach to Wellington founders and their teams as part of our Scale-Up Wellington Series. This is a full-day one-off masterclass for growth, marketing and product leaders as well as company founders.

You will learn:

  • Growth Marketing in 2024. What’s working. What to stop.
  • How to structure your company so everyone is focussed on growth.
  • How Eucalyptus manages product. Systems and tips that have helped Eucalyptus and Atlassian scale to millions of customers.
  • Advice and insights for launching new markets.
  • Plus lots of stories and advice you will not hear anywhere else.


This event is being held on the 12th floor of Victoria University's Rutherford House on Thursday May 23. This will be a fast-paced day and is for people looking to build major digital businesses. Tickets here: Growth and Product Masterclass with Joe Harris (Eucalyptus / Atlassian) Tickets, Thu, May 23, 2024 at 9:30 AM | Eventbrite

Posted on
May 7, 2024
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Photo by Larissa Wiegman-Peeterse